Her first five years in fashion. A collaborative platform that fuses editorial content with video experiences.
Create a platform that elegantly combine collaborative storytelling with video experiences. Explore and follow Victoria's first 5 years in fashion. Inspire and enable social connectors to share their journey. Real people. Real stories. Exclusive interviews and behind the scenes videos.
What I did
Designed a user journey that encourages exploration in a non linear way. Built a working prototype and performed user testing. Advised dev team on how to deliver the experience within specified web constraints. Videos to get stakeholders onboard. Motion & technical documentation.
The platform was very well received. Only part of the full vision was realised, yet the result received great media coverage worldwide. The platform received curated content daily and achieved a large following.
UX prototyping and videos.
Motion & technical documentation